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Pampers Cruisers Get Upgrade

P&G adds softness, longer core to premium brand.

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By: Karen McIntyre

Editor, Nonwovens Industry

Procter & Gamble’s Pampers Cruisers, with several new product features, are now available at retailers nationwide. The redesigned diaper features include: improved softness, a 20% longer absorbent patch and new Sesame Street designs. This year’s refreshed Pampers’ features are the result of customer feedback, according to executives.

“We are really excited to offer these new and improved diapers,” said Tricia Higgins, Pampers, External Relations. “We have listened to what parents really like about our diapers and responded by adding those features, such assoftness from Swaddlers, to our Cruisers diapers – which are available in sizes 3 and 4.”

As part of the launch of the new Pampers Cruisers, Target will feature in-store displays, high value gift cards with select purchases and offer up to $5 in coupons for Pampers. Special offers will also be available through August on both Target and Pampers Facebook pages.

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